Victoria Yakusha: Honoring tradition and nature
Another notable figure in the world of sustainable design is Victoria Yakusha, a Ukrainian designer whose work blends ancient craftsmanship with modern sustainability principles. Known for her commitment to both ecological design and cultural heritage, Yakusha creates pieces that are deeply rooted in Ukrainian traditions, while also embracing modern approaches to material innovation and environmental responsibility.
Yakusha’s brand, FAINA, is a reflection of her dedication to women in sustainable design. She focuses on creating minimalist, eco-friendly furniture and homeware that are inspired by ancient Ukrainian techniques and made with natural, locally sourced materials. By prioritizing materials like clay, wood, and wool, Yakusha ensures that her designs are sustainable, biodegradable, and non-polluting.
One of her key concepts is “live design,” which promotes a return to slow, deliberate craftsmanship and an emphasis on natural materials. This philosophy aligns with her belief that design should reflect a deep respect for nature and local traditions. In her work, creativity in design goes beyond mere form and function—it becomes a means of storytelling, connecting modern consumers with ancestral wisdom and the rhythms of the natural world.
Yakusha’s focus on cultural sustainability is equally important. By reviving and modernizing traditional techniques, she preserves her cultural heritage while offering solutions that resonate with contemporary eco-conscious consumers. Her ability to blend sustainability with cultural narratives sets her apart in the global design community, making her a key figure in the design revolution by women.