ZTISTA blend

Innovative eco-friendly materials revolutionising product design

ZTISTA blend

In a world increasingly aware of the environmental impacts of human activity, the design industry is undergoing a profound transformation. As consumers demand more eco-friendly materials, designers and innovators are responding by creating and adopting innovative materials that are not only sustainable but also aesthetically pleasing and functionally superior. These materials are revolutionising product design, offering solutions that are kinder to the planet while enhancing the user experience. This blog explores the importance of sustainable materials in design, highlights the innovative approach of the Eindhoven Design Academy, and delves into the work of Victoria Yakusha and her signature blend, ZTISTA.

The importance of using Sustainable materials

The global environmental crisis is no longer a distant threat but a pressing reality. The depletion of natural resources, the accumulation of waste, and the relentless march of climate change underscore the urgent need for sustainable practices across all industries. The design world, with its significant influence on consumer behaviour and material usage, plays a pivotal role in this shift toward sustainable product design

Sustainable materials are essential for several reasons. First, they help reduce the depletion of finite resources. Traditional materials like plastics, derived from petroleum, are not only non-renewable but also contribute to pollution and greenhouse gas emissions. In contrast, sustainable materials are often sourced from renewable resources, such as plants or recycled materials, and have a lower environmental footprint.

Second, sustainable materials can significantly reduce waste. Products designed with a focus on sustainability are often biodegradable materials or recyclable, ensuring that they do not end up in landfills for centuries. This approach aligns with the principles of a circular economy, where products are designed for longevity, repairability, and eventual reuse or recycling.

Third, the use of sustainable materials is increasingly becoming a competitive advantage. As consumers become more eco-conscious, they are gravitating towards brands that demonstrate a commitment to the environment. Designers who embrace eco-friendly materials can not only reduce their environmental impact but also resonate with a growing market of environmentally conscious consumers.

Moreover, sustainable materials are at the heart of eco-friendly product innovation that challenges traditional notions of aesthetics and functionality. They encourage designers to rethink and reinvent, leading to products that are not only sustainable but also groundbreaking in form and function.

Process of handcrafting with the ZTISTA blend

Process of handcrafting with the ZTISTA blend

 Eindhoven Design Academy: A pioneer in green product design

The Eindhoven Design Academy, based in the Netherlands, is renowned for its forward-thinking approach to design education. The institution has long been a pioneer in integrating sustainability into its curriculum, encouraging students to explore and experiment with eco-friendly materials

At the core of the Academy's philosophy is the belief that design can and should be a catalyst for positive change. This ethos is reflected in the Academy's emphasis on sustainability, which is woven into every aspect of its programs. Students are encouraged to consider the environmental impact of their design choices, from the environmentally friendly materials they use to the processes they employ.

The Academy’s approach to eco-conscious materials is not just about using sustainable materials but also about rethinking the entire lifecycle of a product. This includes considering how materials are sourced, how products are manufactured, and what happens to them at the end of their life. By focusing on the entire lifecycle, the Academy fosters a holistic understanding of sustainability that goes beyond mere material selection.

One of the most innovative aspects of the Eindhoven Design Academy’s approach is its emphasis on experimentation and collaboration. Students are encouraged to push the boundaries of what is possible with sustainable materials, often working closely with scientists, engineers, and industry professionals. This interdisciplinary approach leads to the creation of innovative materials and products that are not only eco-friendly but also commercially viable.

The Academy has been at the forefront of exploring bioplastics, recycled materials, and natural fibres as alternatives to traditional materials. One of the examples is the notable project "Algae Bioplastic" developed by designer Eric Klarenbeek and his team. The material is derived from algae. It can be 3D printed into various forms, such as tableware and packaging, and decomposes naturally, reducing the environmental impact compared to conventional plastics.

Students have created products using biodegradable materials that decompose naturally, reducing the impact on landfills. Others have experimented with recycled materials, giving new life to waste products that would otherwise contribute to environmental degradation.

This innovative spirit has made the Eindhoven Design Academy a leader in green product design education, inspiring a new generation of designers to prioritise eco-friendly materials in their work.

Process of weaving

Process of weaving

Victoria Yakusha and the ZTISTA blend: A live minimalism approach

Victoria Yakusha, a Ukrainian designer and architect, is another leading figure in the movement towards sustainable product design. Known for her minimalist yet deeply soulful creations, Yakusha's work is grounded in a philosophy she calls "live minimalism." This approach emphasises a deep connection to nature and a commitment to sustainability, both of which are evident in her use of eco-conscious materials and design choices.

At the heart of Yakusha’s work is ZTISTA, a signature blend she developed herself. ZTISTA is an eco-conscious, biodegradable material made from a mixture of clay, recycled materials like paper, wood chips, and other natural components. This innovative material is a testament to Yakusha's commitment to sustainability, offering a unique combination of aesthetic beauty, functional durability, and environmental responsibility.

ZTISTA is not just a material; it is a manifestation of Yakusha’s design philosophy. The material is used to create furniture and home décor items that are sculptural, tactile, and full of life. Each piece made from ZTISTA has a raw, natural quality that echoes the earth from which it comes, while also embodying a contemporary minimalist aesthetic.

Yakusha's use of ZTISTA is deeply rooted in her belief in live minimalism, which is more than just a design style—it is a way of thinking and living. This philosophy is evident in the way Yakusha designs her products. Each piece is crafted with a deep respect for the environment and a commitment to leaving a minimal footprint. The use of ZTISTA allows Yakusha to create products that are biodegradable materials, ensuring that they do not contribute to environmental degradation. Moreover, the process of making ZTISTA itself is sustainable, utilising natural and recycled materials

Yakusha’s live minimalism also raises important questions about our relationship with the objects we surround ourselves with. In a world filled with disposable products, her work challenges us to consider the impact of our choices. Who am I? What will I leave behind? These are the questions at the heart of Yakusha’s design philosophy. By creating products that are deeply connected to nature and designed to last, she encourages us to think more critically about the things we buy and the legacy we leave.

The beauty of ZTISTA lies not only in its sustainability but also in its versatility. Yakusha has used the material to create a wide range of products, from furniture to decorative objects. Each piece is unique, with a texture and form that reflect the natural materials from which it is made. The organic shapes and earthy tones of ZTISTA products bring a sense of warmth and authenticity to any space, making them a perfect embodiment of live minimalism.

Pottering with clay

Pottering with clay

A way of living

Live minimalism is more than just a design philosophy; it is a way of living. It is about being mindful of the choices we make, respecting the earth and our ancestors, and creating a future that is sustainable and meaningful. It reminds us that the things we create and the spaces we inhabit are not just reflections of who we are but also of what we value and what we want to leave behind. This approach supports simple living and sustainability, where each decision reflects a commitment to a low-impact lifestyle.

This way of living requires a shift in perspective—from seeing ourselves as consumers of products to seeing ourselves as stewards of the earth and guardians of tradition. It is about recognizing that every object we bring into our lives has a story, a history, and an impact. Live minimalism challenges us to choose wisely, to honor the craftsmanship and ancient techniques that bring objects to life, and to embrace a simplicity that is rich in meaning, connection, and purpose. This philosophy is central to sustainable living, where every choice contributes to a healthier, more sustainable world.

In the end, live minimalism is not just about creating a more beautiful home or a more sustainable lifestyle; it is about creating a life that is deeply rooted in the values we hold dear—values of sustainability, craftsmanship, tradition, and respect for the natural world. It is a call to live more intentionally, to surround ourselves with things that truly matter, and to leave behind a legacy that is both meaningful and lasting. This approach to life and design reflects the principles of zero-waste simplicity, where every choice is made with care for the planet and future generations.